1970 - 1972
Le Bambole by Mario Bellini became into being. The series turned out to be a revolutionary product with a transgressive adv campaign by Oliviero Toscani. Le Bambole won the "Compasso d'Oro" in 1979, the most important award in the field of Italian industrial design.
Piero Ambrogio Busnelli purchases Cassina and changes the name of the company into B&B ITALIA with new HQ building designed by Renzo Piano and Richard Rogers.
Maxalto is founded.
Opening of the first monobrand store in New York.
B&B Italia Contract Division is founded.
First presence in Asian markets with the opening of B&B Italia Japan.