Serie UP2000 by Gaetano Pesce

Serie Up is a symbol of Pop culture and one of the most iconic pieces of B&B Italia.

Designed in 1969, from the onset the up series has been one of the most outstanding expressions of design with its expressive shapes upholstered with elastic fabric. The seven items that form it include the armchair and pouf up5-up6, icon of modernity, metaphor of the female figure that is endowed with a comfortable womb and is yet a prisoner. And again, the “foot” up7, object-sculpture, out of scale archaeological fragment, redesigned with modern technology.

Since the re-edition in 2000 the Up series pieces are made of flexible cold shaped polyurethane foam, of course no longer vacuum packed, but produced already in their final shape. Covers are still made of elastic fabric and available in a wide range of colours. The series is made up by seven different pieces, as it was in the origin. The Up5_6 is the most famous and iconic piece of the series, and in 2014 we introduced UPJ, a version for children of this timeless masterpiece.